7 Push Notifications Best Practices

Sending messages via push has become a business standard in mobile games. “Hey! Your pets miss you.” To which I reply: I don’t really care, don’t distract me with this messages again! *push notifications=switched off* This kind of messaging can be annoying most of the time, but it doesn’t have to be like this. There are proper ways to send the kind of messages players are craving for. Now, do you know how to do it the right way? It’s way easier than you probably think. The techniques I’ll share are based on common sense. Ultimately, what you have to be able to do is answer a simple question. Will this push notification be welcomed by the player? There are several things you have to keep in mind when you send messages to your increasingly harder to get players if you want them to become loyal players who genuinely enjoy playing your games.   Learn Push Notifications Best Practices   1- Good Push Must be Adaptable A message telling you that the “Air defense upgraded to level 3” might be not a pleasant way to wake you up in the middle of the night. So don’t do it. Whenever you can, give the player the ability to tell you if they want to receive push messages, and if they do, give them the power to easily control when the messages are delivered.     2- Good Push Matches your Needs Send them push that carry value for the player such as “Chief, our shield is about to run out!” to give them the heads up in case they want...

Holiday Push Notification Campaign

Many times I’ve been asked for advice on how to use push notifications to re-engage players. It’s a hot topic among mobile developers and that’s why I’d like to address part of the best uses for push notifications in this post. Here at Gamedonia, we have a few favorite campaign strategies we’ll cover across different posts. Any developer can use them, so please share them with the community. One of them is what we like to call the Holiday Campaign. Why a holiday push notification campaign Every day it’s a holiday somewhere in the world. More than 290 national days, not only for sovereign states. Adapt different campaigns for different countries. Launching the campaign from the server side maximizes control. At the end of this post, I’ll lay out an example so you can see how the campaign would work out for a particular case.   Getting Ready First step is to plan your campaign. Any mobile game should have at least a basic push notification strategy working behind the scenes. It’s an important part of the global engagement strategy to keep your game relevant to players. This is what you should be planning for: The goal of the campaign Your offer to the users Who to target in the campaign The preparation of the game   #1 What is the goal of the campaign? The goal for any push notification campaign is to remind players how cool your game is and make them come back for more play. In other words, you are trying to get another chance to keep them engaged with your game. If you’re worried...

Create your Push Notification Strategy

Earlier, I covered why it’s important to send good push notifications to your users and how to do it. Now you know how to craft valuable messages for gamers, it’s time to take a step forward and learn about how important the underlying notification strategy really is. Maybe you’re wondering: Why bother with push notifications? The answer is threefold. Having a push messaging strategy helps: to make the game experience more fun, to add another element to the game analysis, and to help you monetize your game Anyone can implement a winning strategy for push messaging. It just takes knowledge of your business and time to experience. Following, I’ll lead you along a ten step journey that will empower your video game communication strategy.   1- Design for Mobile from the Start Mobile design is a changing environment, constantly adapting new technologies. Getting it right the first time is rare, expect to have to test what works best for your game and to adapt to it.   2- Give what Gamers Want Every push notification must convey value to the user. The messages’ worth is determined by the users, not by what you wish them to hear you say. It won’t matter that your reach is astronomic when the messages are received with indifference. When push misses, so does your ability to leave players happy.   3- Message When the Time is Right Simply sending users the right content might not cut it. How annoying is it to get push at the wrong time? Imagine you’re at work and you start getting messages from events going on in your...