What makes great
You are putting too many features in your soft launch.
Don’t worry, everyone else is too. But by doing so you are wasting time, spending money you don’t need to and jeopardising the long-term future of your game. Here’s why.
Apple recently launched a new Twitter account that’s completely dedicated to games! Yay! This is great for gamers, but, what about game developers? Well, one of the first things @AppStoreGames did was to shed some light on how you could have games featured in the App Store.
No one wants to have their game blend into the mass of all the ‘other’ games. You want to avoid this, I get it. Because game development is such a complex endeavor though, sometimes unfortunate issues arise and delay the launch schedule for your game.
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Sending messages via push has become a business standard in mobile games.
“Hey! Your pets miss you.” To which I reply: I don’t really care, don’t distract me with this messages again! *push notifications=switched off*
This kind of messaging can be annoying most of the time, but it doesn’t have to be like this. There are proper ways to send the kind of messages players are craving for.
Learn how to make a game pitch with Rami Ismail‘s presentation from GDC Europe 2014 held in Cologne.
This text is a transcription of sorts of Rami’s presentation. He was very generous in letting us put his presentation into text.
I hope this format suits people that are in a rush, or that prefer written to video.
At the end is the source video of the actual talk, which is a 100% recommended view.
Earlier, I covered why it’s important to send good push notifications to your users and how to do it.
Now you know how to craft valuable messages for gamers, it’s time to take a step forward and learn about how important the underlying notification strategy really is.
We know all developers love making games because they are a fun, challenging and rewarding endeavor to take part in. The thing is, you might want to pay the bills while you’re at it.
What I’ll be talking about in a minute might not be suited for all developers, but I think it will be very helpful for the more business oriented.
I’ll lay out a thorough list of small steps you can follow if you’d like to land funding from investors for your games. Just before starting, it goes without saying that you must stay true to reality, and that you shouldn’t overstate your goals or abilities. You shouldn’t undermine your strongest points, either. It’d be unwise.
Are in-app purchases a bad marketing practice? Short answer: NOT AT ALL!
When it comes to free-to-play mobile titles “66 percent of new players stop playing after the first 24 hours”, according to a new report from the mobile analytics firm Swrve.
Hint: some developers’ practices are leading to users distrusting games with in-app purchases. This goes beyond the business aspect of the game, as it’s totally about the player’s expectations and experience with the game. Developers must understand that what they do as individuals affect the entire industry and determines its reputation.
This is the last installment of the series about how to promote your game on a 0€ budget. If you’d like to read the complete series, you’ll find the appropriate links at the bottom of the page.
How about engaging with the players that’ll really love your game? This is how you can do it.
Now you have produced the five essential promotion materials it’s time to get in contact with the media and let them spread the word for you.
Let’s move on to stage #2 of the series that shows you how to promote your game on a 0€ budget.