What makes great
game development?

7 Push Notifications Best Practices

A-push-notification-tips

Sending messages via push has become a business standard in mobile games.

“Hey! Your pets miss you.” To which I reply: I don’t really care, don’t distract me with this messages again! *push notifications=switched off*

This kind of messaging can be annoying most of the time, but it doesn’t have to be like this. There are proper ways to send the kind of messages players are craving for.

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How to Make the Perfect Game Pitch (in 3 sentences or less)

How to Make the Perfect Game Pitch (in 3 sentences or less)

Learn how to make a game pitch with Rami Ismail‘s presentation from GDC Europe 2014 held in Cologne.

This text is a transcription of sorts of Rami’s presentation. He was very generous in letting us put his presentation into text.

I hope this format suits people that are in a rush, or that prefer written to video.

At the end is the source video of the actual talk, which is a 100% recommended view.

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How to Pitch Your Game to Investors, as a business plan

How to Pitch Your Game to Investors, as a business plan

We know all developers love making games because they are a fun, challenging and rewarding endeavor to take part in. The thing is, you might want to pay the bills while you’re at it.

What I’ll be talking about in a minute might not be suited for all developers, but I think it will be very helpful for the more business oriented.

I’ll lay out a thorough list of small steps you can follow if you’d like to land funding from investors for your games. Just before starting, it goes without saying that you must stay true to reality, and that you shouldn’t overstate your goals or abilities. You shouldn’t undermine your strongest points, either. It’d be unwise.

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How to use In-App Purchases in free to play games

How to use In-App Purchases in free to play games

Are in-app purchases a bad marketing practice? Short answer: NOT AT ALL!

When it comes to free-to-play mobile titles “66 percent of new players stop playing after the first 24 hours”, according to a new report from the mobile analytics firm Swrve.

Hint: some developers’ practices are leading to users distrusting games with in-app purchases. This goes beyond the business aspect of the game, as it’s totally about the player’s expectations and experience with the game. Developers must understand that what they do as individuals affect the entire industry and determines its reputation.

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Indie Marketing 101 – Promote Your Game Building a Fan Base

Indie Marketing 101 – Promote Your Game Building a Fan Base

This is the last installment of the series about how to promote your game on a 0€ budget. If you’d like to read the complete series, you’ll find the appropriate links at the bottom of the page.

After you’ve created awesome promo material and scored articles in top-tier publications there’s one more stage you need to cover to finish your promotion of your game.

How about engaging with the players that’ll really love your game? This is how you can do it.

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